Jimmy in his Color Theory segment.Jimmy Carlin just joined Mystery as a pro skater. They threw him a party at Pacific Drive skate shop in San Diego with three kegs and fifteen pizzas... Just a typical skate bash. Jimmy's rookie decks and new pro decks lined the walls as fellow skaters and friends celebrated his career. Check out some photos from the party at Transworld Skate.

Jimmy also has a new Color Theory video part for Mystery. Watch it at Blackbox.

As Jimmy Carlin moves to pro status, Adrian Lopez announced that he will be leaving Mystery Skateboards. Jimmy is not a replacement. It's just the circle of life.

Quirky design on the Neff hat.

This design also comes in (you guessed it) orange.Neff created three signature hats for the Maloof Money Cup with an orange color theme in honor of the county namesake. They are available only at the Money Cup, which is going on now in Costa Mesa. Check back after the weekend for more Money Cup coverage.

Every week can be Shark Week with a custom deck!Shark Week is here! On August 1, Discovery Channel kicked off one of its most highly-anticipated television events. As part of a collaboration with ESPN's X Games, designers have created 24 custom boards for Shark Week. The boards are only available for purchase by auction until August 19 through www.charitybuzz.com. Check out the sick designs.

Donate your gently used shoes and get $10 toward new DC shoes! As Huntington Beach prepares for the US Open of Surfing, DC and Jack's Surfboards team up for a good cause. Your donated shoes will go to people in need. Its a win-win situation, so if you live in So Cal, then head to Jack's with some old shoes.

July 30, 2010 Huntington Beach, CA DC is proud to announce it has partnered with local Jack s Surfboards locations for a shoe promotion benefiting the Soles4Souls foundation. The promotion, which kicks off July 30th and runs through August 8th, coincides with the 2010 US Open of Surfing, in Huntington Beach, CA.

We are excited to be working with Jack s Surfboards to benefit such a great foundation like Soles4Souls, said Brian Cassaro, DC s Action Sports Marketing Director. With the US Open of Surfing in town this couldn t be more perfect timing. We re hoping to get the action sports community involved and collect a lot shoes for donation.

Getting involved is simple. Visit one of the five Southern California locations listed below beginning today through Sunday, August 8th and donate a pair of gently used shoes or sandals. As a thank you you ll receive a $ 10 credit on any DC product purchased that day at Jack s. All of the shoes collected will be donated to Soles4Souls, a Nashville-based charity that distributes shoes free of charge to people all around the world who are in need of something to put on their feet.

To participate, visit a Jack's Surfboard shop in Huntington, Corona Del Mar, Newport Beach, Irvine, or Dana Point.

South African pride.It looks like South African surfers continue to dominate on their own turf. After local boy Jordy Smith took J-Bay a few weeks back, the pressure was on for SA natives in the O'Neill Cold Water Classic four-star event. Greg Emslie of East London, South Africa stepped up to the challenge to defeat Australian Dion Atkinson in the finals.

This is the first time that a native has won the Cold Water Classic event in South Africa, and the home crowd was loving it. Conditions were decent after some wild surf last week. But despite the shining sun, the event lived up to its name with frigid waters.

South Africa was the third of five stops for the Cold Water Classic, which continues October 9 from Tofino, Canada. Series rankings put another South Africa native, Royden Bryson, on top, followed by Australians Stuart Kennedy, Shaun Cansdell, and Dion Atkinson. Check out full coverage of the CWC including video, photos, and results on ASP or the O'Neill website.